The Flickr Curve. Something I discovered pretty early on in managing social media is that the lifecycle of most social media channels follow the Flickr curve. There is the same shape to search volume on Google over time: 3 years of growth followed by slow decline. Even successful ones, like Facebook They do so for… Continue reading The best time to start blogging is now.
Tag: How to food blog
When food blogs stopped being food blogs
According to the data: 2010. Or at least, that’s when interest in them began to plateau as a search term on Google and it’s probably a good marker of when they stopped growing as a medium in their own right and simply became part of the regular food media ecosystem where supply of food media… Continue reading When food blogs stopped being food blogs
Goodbye, Rosemary
I pulled out a rosemary hedge that’s been growing down the side of my house for a few decades, in about two hours. Not even the keenest lamb cook can eat that much rosemary and I still have a massive plant in the backyard to attract bees to pollinate more desirable food. It’s somehow emblematic… Continue reading Goodbye, Rosemary
How to make money with your food blog in 2013
Selling eggs near Russian Market, Phnom Penh, Cambodia I’ve been trying to update this post for about a year. My first attempt ended in me saying that you shouldn’t bother trying to make money from your food blog, or at least, you should not feel entitled to recompense for your creative endeavours. It’s pretty hard… Continue reading How to make money with your food blog in 2013
Australian food blogging list updated; no longer tracking freebies
I’ve updated my Australian Food Blog list: it will forever be incomplete but the best that I can do. I’ve decided to stop tracking bloggers who receive free meals, cash or other incentives in exchange for writing posts because I can’t keep up with them and for the most part don’t ever read them. It’s… Continue reading Australian food blogging list updated; no longer tracking freebies
The end of food reviewing
I’ve just read all 94 reviews of Melbourne restaurant Chin Chin on Urbanspoon. Few are longer than a hundred words and a handful of photos, so you don’t come away feeling any great sense of achievement. If I was to then describe Australian restaurant review bloggers in a single word, it would be “compliant”. In… Continue reading The end of food reviewing
Blogger entitlement: Not making money with your food blog.
For quite a while I’ve been meaning to update the “making money with your food blog” post that has drifted out of relevance over the past few years. I’m no longer certain that you can make money with food blogs, reliably, through advertising or affiliate links. By reliably, I mean a predictable minimum wage, $589.30… Continue reading Blogger entitlement: Not making money with your food blog.
Do online consumer reviews affect restaurant demand?
One of the more difficult questions in social media is the degree to which online reviews impact upon the bottom line of businesses; and whether bad online reviews cause declining patronage. Harvard Business School’s Michael Luca says yes, and very much so [PDF]. There is not only an impact, but that impact is causal: Do… Continue reading Do online consumer reviews affect restaurant demand?