Is nothing sacred? A table at Noma played Pokemon Go for their entire meal. https://t.co/fsvcAipgsD pic.twitter.com/cf0qfBYgA8 — Food & Wine (@foodandwine) July 20, 2016 I’ve never really been tempted back into the food industry after doing the low-level hard work at its edges. Nick Paumgarten’s review of Damon Baehrel’s home restaurant tempts me. He’s cooking… Continue reading Five links on Friday – 16 September 2016
Tag: influence
The best time to start blogging is now.
The Flickr Curve. Something I discovered pretty early on in managing social media is that the lifecycle of most social media channels follow the Flickr curve. There is the same shape to search volume on Google over time: 3 years of growth followed by slow decline. Even successful ones, like Facebook They do so for… Continue reading The best time to start blogging is now.
What if influencer marketing does nothing?
The Yelp Elite Party Kiss of Death In Melbourne, online review platform Yelp holds parties to reward their elite users, freebies where their high performing members get to sample the wares of Melbourne’s restaurants. Yelp’s elite are their best users who are handpicked for the frequency and quality of their online reviews, Yelp’s unpaid labour… Continue reading What if influencer marketing does nothing?
How influential are Australian food bloggers?
Apart from that mythical beast return on investment, the hottest topic in social media measurement is influence. Does anything that happens on a blog or in Facebook or in 140 characters or less drive people to change their behaviour? I’m banking my current career on it – so I have a small vested interest in… Continue reading How influential are Australian food bloggers?