What if influencer marketing does nothing?

The Yelp Elite Party Kiss of Death In Melbourne, online review platform Yelp holds parties to reward their elite users, freebies where their high performing members get to sample the wares of Melbourne’s restaurants. Yelp’s elite are their best users who are handpicked for the frequency and quality of their online reviews, Yelp’s unpaid labour… Continue reading What if influencer marketing does nothing?

Travel Writing 101: Date the embassy “chick”

Amazon.com Widgets Welcome to hell, Lonely Planet. “They didn’t pay me enough to go (to) Columbia (sic),” “I wrote the book in San Francisco. I got the information from a chick I was dating – an intern in the Colombian Consulate. “They don’t pay enough for what they expect the authors to do.” Thomas Kohnstamm,… Continue reading Travel Writing 101: Date the embassy “chick”

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