Over the past few years, Google has released a set of listicle-friendly data to stuff into the maws of hungry time-poor journalists. Here’s the list of the biggest recipe searches in Australia for according to their 2013 report – those that are “Most searched – Search topics with the largest search volume”.
The weird thing this year is that it doesn’t add up – at least, if you use the publicly available data from Google Trends that the lists point towards. Here’s how two of Australia’s biggest recipe searches look for “chicken recipe” and “cake recipe” compared to the top few trends that they’ve listed.
Their “Overseas Destinations” chart maps “Disneyland” as the most popular overseas destination searched by Australians. Here’s how that compares to where Australians tend to go overseas on holiday.
Have I missed something? Anyone know why Google is a bit off this year?