Food bloggers: celebrity endorsers or journalists?

[aside_content]Something that I haven’t really considered and more of an aside to remind me to talk about this on Twitter, maybe food bloggers shouldn’t ever be judged through the lens of being journalists, even though they publish like real food journalists did back in that early-2000s era when journalists had jobs. It might be more useful to look at them like celebrities: primarily, product endorsers for hire.[/aside_content]